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Stunlock Studios Mock-ups
This is a collection of mock-ups of social media content, made as part of an application to Stunlock Studios
Disclaimer: This is an unofficial concept for portfolio work. It is not affiliated with, commissioned by, or endorsed by Stunlock Studios.
Show us your Throne
Community engagement /
User-generated-content post.
Idea: A community challenge encouraging players to share their castle builds, their "Thrones".
Why: V Rising's castle-building system encourages users to make their own castle from scratch. The users are given a wide arrangement of tools & decorations that are otherwise pointless. This allow the players to make their own place and create a connection to it. This campaign would turn what they are already doing into an opportunity for community engagement & future improvement ideas.
Content: Social media post, submission hashtag, potential community spotlight.
My contribution: Campaign concept, audience framing, copywriting, CTA, and visual direction.
Which vampire are you?
Community engagement /
Player data collection
Idea: A online poll regarding what role in the game the players prefer with a tongue-in-cheek reference to more silly role-names such as "The Hoarder" for the player who loots everything not nailed down.
Why: V Rising has several parts with different gameplay that makes up the whole, this post is about connecting with the players in regards to these styles. It creates engagement and allows collection of data regarding what playstyles are more popular vs not for future development.
Content: Social media post, community poll, follow-up community response
My contribution: Campaign concept, motivation, CTA, and creative work.
How do you do, fellow humans?
Community connection/
Meme focused post
Idea: A simple shareable meme for the users to relate to and share further.
Why: Memes are one of the most efficient and popular way to spread situations and concepts, and acts as a challenge to the users to make and share their own. It is important that the quality/effort required is very low, as to be received honest without being overly pandering.
Content: Concept generation, editable memetic formats, user relation & engagement.
My contribution: Campaign concept, idea exploration, image editing, community content sharing.
AI-generated visual exploration was used to quickly prototype the visual direction; the campaign concepts, messaging, audience considerations, and content structure are my own work.
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